Car Ad Offends Male Viewers
TORONTO (Reuters) - A Canadian television ad for the DaimlerChrysler Neon was taken off the air and re-edited last week after viewers -- mostly men -- complained about its violent content. The commercial showed a young couple walking down a street. As they pass a parked Chrysler Neon, the man turns to admire it. At the same time, another woman passes between him and the car. Believing her boyfriend is leering at the other woman, the girlfriend slaps him. The commercial was pulled last week after the automaker received "a handful'' of complaints, Mike St. Pierre, media relations manager at DaimlerChrysler Canada, said. A new version now shows the woman giving her boyfriend a dirty look while he maintains a look of angelic innocence. "We were not aiming to offend anyone. The ad was intended to be humorous,'' St. Pierre told Reuters. Before going to air, it was well-received by a focus group, he said.My Sardonic Thoughts
- So the humor here is that it's funny if a woman slaps a man?
- Is it still humorous if the roles were reversed and the woman was looking at a car, and the man slapped the woman?
